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Small Business Marketing

Are you confident your small business marketing strategy is delivering? Or perhaps you’re embarking on a new venture and seeking experienced marketing support to help you achieve your goals.


While it can be tempting to put the cart before the horse and dive straight into tactical execution, without a well-considered marketing strategy, it’s likely you’re wasting time and investment.

If you’re looking for a marketing partner you can trust to provide sound advice and a range of marketing services, then you’re in the right place.

We work with small business leaders, owners and senior managers to apply proven marketing strategies based on business intelligence.

Small business marketing needs

Small businesses account for 35% of Australia’s gross domestic profit and employ 44% of Australia’s workforce. Small businesses contribute significantly to the economy. Small businesses face key issues. Small businesses face many different pressures.

One of these is they often lack the requisite marketing support internally they need to develop their customer voice and leverage marketing to adapt or grow their business.

As fellow small business owners with experience of working with many business owners and leaders, we intuitively understand the challenges you face.

Some ideas to market your business include…

Undertake market research.

This can help you gain insights into your customer’s thinking, buying patterns and locations. In addition it can help you keep an eye

Manage your brand.

Your brand represents your business reputation and your name. Protecting it is key to sustaining and growing your business for the longer term.

Identify your value proposition.

 “Successful small businesses take the time to understand their customers’ needs and use that information to establish a brand with a clear and compelling point of difference.” Damien Edmonds, Edmonds Marketing

Have clear, well-defined marketing goals and direction.

It may seem obvious but having clear, well-defined marketing goals can:

  • help your business grow
  • achieve your objectives
  • improve teamwork and collaboration
  • help everyone understand the direction your business is heading in.

Set a clear plan.

Many small businesses invest time in delivering promotional activities without developing a clear and coherent plan. The result: a reactive focus, with resources not allocated appropriately and missed opportunities. In an increasingly competitive market environment, it’s important you ensure your promotions are providing a return on investment and working together as part of an interconnected process for maximum impact.

Nurture loyal customers.

Your customers are the key to your success so it is important to look after them and encourage loyalty. Providing exceptional customer service can keep people coming back and set you apart from your competitors.

Strategies to build loyalty in customers include:

  • communicating regularly with customers
  • providing after-sale follow up
  • delivering on your promises
  • going the ‘extra mile’ and providing benefits that exceed initial expectations
  • using feedback and complaints as an opportunity to improve services
  • listening to customers
  • training staff in customer service and basic sales processes.
This is a photo of sophy and damien edmonds - small business marketing experts

Learn about how we help small businesses.  

We don’t subscribe to a one size fits all approach or a singular set of marketing tactics. As a team of experienced strategic marketing professionals, we develop intelligent marketing strategies and translate these into activities which accelerate business success.

By analysing and prioritising customer needs, their challenges and pain points, we develop a tight marketing focus strengthening connections and cut through.

Comments from some of our happy clients who have benefited from our small business marketing support.

“Together we have worked closely with Sophy and Damien for about a year. By doing a comprehensive root and branch review the areas for improvement were spotlighted. The fog has lifted. Our efforts are now more rigorous, cost-effective and focused with laser-like precision”


“We received amazing service from Edmonds Marketing and would highly recommend them to any businesses seeking prompt, professional and insightful marketing strategy services”


“Edmonds Marketing have been great to work with. They helped build a strong digital presence for our organisation and have provided us with a distinct and compelling narrative. Damien and his team should be congratulated on the professional, timely and intuitive manner in which they work with their clients. I would recommend them to everybody.”


“I have worked with Edmonds Marketing over the past few years. They developed our brand positioning and supported the ongoing delivery of our communications and engagement plan. Sophy and Damien have been a pleasure to work with. They are available and efficient, and always willing to give advice in a timely manner.”

To find out more

  • Five good reasons to outsource your small business marketing to Edmonds Marketing.
  • Contact Damien: damien@edmondsmarketing.com.au, 0447 147 788.

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