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Edmonds Marketing2025-08-04T13:42:53+10:00

We are a strategic marketing consultancy
enabling aged care and health care organisations
to leverage their marketing and drive their business forward.

Key services

We offer strategic and tactical marketing services, backed by expert marketing knowledge grounded in insights and experience.

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Strategic marketing approach

In the rapidly evolving landscape of aged care and health care, our specialist knowledge sets us apart.

We transform marketing strategies into impactful communications by crafting and implementing bespoke strategies tailored to your unique challenges.

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What sets us apart

Our highly skilled, senior marketing consultants know what works and are qualified to deliver. Ten great reasons to partner with us.

What clients say

“A key success in working with Edmonds Marketing was the development and implementation of our brand positioning. Their insights and strategy sparked critical leadership conversations and highlighted the need to reposition and reinvigorate our organisation.

This transformation led to major changes, including a $20 million investment in new and refurbished facilities. Edmonds Marketing’s recommendations played a pivotal role in supporting these decisions, and follow-up research confirmed a significant improvement in our reputation and positioning.”

David Cochran, CEO, Harbison

“Working with Edmonds Marketing as a trusted partner over the longer term has enabled us to build our brand and reputation. They know our organisation well but are independent and can still view it from an outsider’s perspective. Regular reviews have aligned our team, guided strategic planning, and fostered buy-in, leading to better performance.”

Megan Campbell, Operations Director, Australian Centre for Health Services Innovation, QUT

“Developing our Employee Value Proposition (EVP) was a valuable opportunity for our team to come together and reflect on what makes us unique. Edmonds Marketing brought expertise and guidance to every stage of the project. They kept us on track, offered thoughtful feedback, and supported our team throughout. It was a pleasure working with a professional team who truly understand the aged care sector.”

Julie Evans, CEO, MND Queensland

“I recommend working with Edmonds Marketing when you need the perspective of experienced senior marketing specialists who will focus on what will make the greatest impact. MND Qld engaged them to analyse our market and develop a clear marketing strategy – and I’m really happy with the work they delivered. We’ve since partnered with them to implement key recommendations.”

Stacey Thorpe, CEO, MND Queensland

“Our most recent collaboration with Edmonds Marketing once again impressed me. They delivered a thorough brand assessment – covering recall, sentiment and market penetration – and met all our objectives.Having worked with them before, I knew they’d deliver. The investment brought real value and I’m keen to continue our partnership to strengthen our brand position and track progress over time.”

Craig Flett, National Sales & Marketing Manager, LDK Seniors’ Living

“I worked with Edmonds Marketing on a formative corporate identity strategy project and was impressed by the quality of their work and their professionalism throughout. Their stakeholder engagement process was inclusive and effective, ensuring everyone had a voice — which added real value.”

Distinguished Professor Patsy Yates, Acting Deputy Vice-Chancellor and Vice President (Research and Innovation) QUT

Outsourced
marketing manager

Our clients typically seek to evolve and grow their organisations but often lack the in-house senior marketing expertise needed to navigate these changes.

As an outsourced, part-time experienced marketing manager, we fill this gap.

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Client Stories

Strengthening Workforce Engagement: Sapphire Coast Community Aged Care’s Employee Value Proposition

Like many rural and remote areas, the Bega Valley region faces significant workforce shortages, particularly in aged care, where skilled workers are in high demand.

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