Before you can focus on promoting your service, your organisation needs advice on a good marketing strategy. Many people think of marketing as merely promotion.

One of the biggest challenges for brands today is to stand out: to create positive perceptions and strong connections that make us choose one brand over another.

As a small business owner, you know you have limited time to market your business. It can be tempting just to get started on the ‘doing’ part of marketing your small business- and tick ‘marketing’ off the list.

With a dizzying array of promotional channels available in today’s competitive business world, it’s all too easy to jump straight in and put out content. There’s pressure on communications teams to fill a space.