QUT Australian Centre for Health Services Innovation
Building a Research Centre Brand and Reputation: Strategic Positioning and Long Term Guidance and Support
The Critical Role of Empathy in Health Care – and Marketing
We all know that empathy is essential for providing compassionate, high-quality care. According to Harvard Medical School, empathy involves an awareness of others' emotions and an understanding of their feelings.
Top Mistakes Providers Make in the Aged Care Customer Sales Journey – And How to Avoid Them
For families navigating aged care, the customer sales journey is complex and emotional. The stakes are often high.
Aged care and retirement living: How to stand out in a crowded market
Australia’s ageing population brings with it lots of opportunities. For smaller providers and new market entrants alike, a sharp focus on developing your brand offers great benefits.
Stay ahead of the curve in a changing aged care market
Australia’s changing demographics are significantly influencing the demand for and provision of aged care services. The care-focused part of the retirement living industry is seeing significant change.
Attract and retain the best with a stand-out Employee Value Proposition
An employee value proposition (or EVP), in short, is a statement that explains what you have to offer as a workplace — what commitment you make to your employees in return for their service and loyalty to your organisation.
Customer experience and why it matters
I recently had an appointment with a specialist at my local hospital. After trailing around a maze of corridors, I finally found the clinic and upon entering was faced with two reception areas.
How to improve your website design
People often think about the web design process as having a technical focus. But great website design is not about how you integrate social media buttons or visuals – nor is it simply about the copywriting.
Building a strong brand through an engaged team and clear communications
Why do vision, mission and values matter? Today, as we experience one of Australia’s largest ever labour shortages, it’s never been so vital to establish your organisational purpose and values — especially across your team.
Good marketing strategy advice sits below the water line
Before you can focus on promoting your service, your organisation needs advice on a good marketing strategy. Many people think of marketing as merely promotion.
How to bring your brand to life via a clear strategy
One of the biggest challenges for brands today is to stand out: to create positive perceptions and strong connections that make us choose one brand over another.
Small business marketing? Tips on how strategic marketing can help most
As a small business owner, you know you have limited time to market your business. It can be tempting just to get started on the ‘doing’ part of marketing your small business- and tick ‘marketing’ off the list.
The essence of strategic marketing: Choosing what not to do
With a dizzying array of promotional channels available in today’s competitive business world, it’s all too easy to jump straight in and put out content. There’s pressure on communications teams to fill a space.
