An employee value proposition (or EVP), in short, is a statement that explains what you have to offer as a workplace — what commitment you make to your employees in return for their service and loyalty to your organisation.

I recently had an appointment with a specialist at my local hospital. After trailing around a maze of corridors, I finally found the clinic and upon entering was faced with two reception areas.

Why do vision, mission and values matter? Today, as we experience one of Australia’s largest ever labour shortages, it’s never been so vital to establish your organisational purpose and values — especially across your team.

One of the biggest challenges for brands today is to stand out: to create positive perceptions and strong connections that make us choose one brand over another.